
Javier and I are featured today in "The Tastemaker Society"... A dope lifestyle blog which highlights whats fly in the ever-fickle world of art, fashion, entertainment, architecture and photography... Props to my dude Manny over @
www.ttsmag.com for reaching out, considering us and making this happen... Here's an excerpt from the interview...
"In your best yet simplest terms explain what you do.
J. Lorenzo: Basically the simplest way put…Our company (Truestar Media/JL Productions) consults brands, companies and individuals on how to effectively increase their relevance and impact within and beyond their respective segments/markets…We provide our clients with access to the influencer/tastemaker markets via innovative marketing and partnerships, strategic events and creative brand collaborations. On top of that…We style, provide wardrobe services for television and film projects…We have our own line of products that we’re working on…Throw the hottest most diverse event/parties in Hollywood…We’ve been blessed to be able to provide services for clients based on what we feel are our God given talents and abilities…Whether its our ability to bring people together and provide a platform for like minds to socialize or something as simple as telling a brand, “Yo, that’s not fly.”
Javier: Dissect, cultivate, and disseminate our generations’ lifestyle and culture via entertainment, marketing, fashion, and film.
How did you get into that and is this what you wanted to or was there something else when you were growing up?
J. Lorenzo: Growing up I wanted to follow in my father’s footsteps and be pro baseball player…I’m still involved in sports as we have a few pro athletes as clients, just not like the way I imagined as a kid…I don’t think there’s a specific way or a certain path that directs everyone to a specific profession or position…In my case, I did it more of the traditional way…College, grad school, interning, etc…On the other hand, my business partner took a more hands on, street approach…We’re now, professionally, at the same place…
Javier: I wanted to be a professional athlete, and a physical therapist. I got into doing what I do now because I got injured, lost my scholarship, quit school and started doing street promotions and parties."
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