"Diamond Supply Co. and Hall of Fame LTD have teamed up with Los Angeles Dodgers All-Star Matt Kemp on a limited capsule collection which celebrates Matt Kemp's magnificent 2011 season and despite coming in second as the National League MVP, recognizes Matt as the "People's Champ". 100% of the proceeds from the collection benefit "Kemp's Kids" a player program within the Dodgers Organization established by Matt to provide underprivileged and inner-city youth with opportunities to visit and experience Dodger Stadium. Kemp's Kids is also dedicated to elevating and increasing the relevance of Major League Baseball and participation of youth baseball among inner-city youth in the greater Los Angeles area. Matt who is known to L.A. fans as "KeMVP" "Beastmode" "Fan Favorite" and the "People's Champ", are all themes seen throughout the collection. The collection in and of itself is representation of Matt's bridge from the ballpark to the lifestyle/street culture"